- Understanding this can provide insight into how an SEO strategist contributes to the broader marketing goals of an organization. 2. **How does an SEO strategist determine the right keywords and phrases to target for a specific industry or niche?

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- Understanding this can provide insight into how an SEO strategist contributes to the broader marketing goals of an organization. 2. **How does an SEO strategist determine the right keywords and phrases to target for a specific industry or niche?