4. **How do you approach budget allocation for different campaigns or ad sets, and what factors influence your decisions on spending and bidding strategies?
3. **Can you explain how A/B testing can be used to improve ad performance on Facebook, and what are some best practices for conducting these tests effectively?
2. **How do you determine and evaluate the target audience for a Facebook ad campaign, and what tools or metrics do you use to optimize audience targeting?
4. **How do Facebook Ads strategists measure the success of a campaign, and what key metrics are most important for evaluating performance on the platform?
3. **What strategies do Facebook Ads strategists employ to continuously improve ad performance and ensure a positive return on investment (ROI) for their clients?
2. **How do Facebook Ads strategists determine the target audience for a particular campaign, and what tools or methodologies do they use in this process?