What specific skills and experience should a public relations consultant have to effectively improve and manage a company's public image and communication strategy?
How does a public relations consultant stay updated with the latest trends and changes in media and communication to ensure effective public relations strategies?
What role does a public relations consultant play in crisis management, and how do they develop a plan to mitigate potential damage to a company's reputation?
2. **What skills and qualifications are typically required to become a successful public relations consultant, and how do these skills impact their ability to manage client reputations effectively?
4. **In what ways can a public relations consultant help a company during a crisis, and what strategies do they employ to manage and mitigate negative publicity?
5. **How has the role of a public relations consultant evolved with the rise of digital media and social networking platforms, and what trends are shaping the future of PR consulting?