What are the primary responsibilities of a public relations consultant, and how do they differ from those of an in-house PR team?
What are the benefits and potential drawbacks of hiring a public relations consultant as opposed to managing public relations internally?
How do public relations consultants handle crisis management and mitigate potential negative publicity for their clients?
What skills and qualifications are essential for someone to succeed as a public relations consultant?
How does a public relations consultant measure the effectiveness of their campaigns and strategies for a client?
How does a PR consultant measure the success and effectiveness of a PR campaign or strategy for their clients?
4. **How do PR consultants help manage and improve a company's reputation during a crisis or negative event?
3. **What qualifications or background should one look for when hiring a public relations consultant?
2. **How do PR consultants measure the success and impact of their campaigns or strategies?