5. **What are the typical methods or tools a public relations consultant uses to measure the effectiveness of a PR campaign, and how do they adjust strategies based on these evaluations?
4. **In what ways can a public relations consultant help a company enhance its brand image and increase its visibility in the media and among the target audience?
3. **How can a public relations consultant assist in crisis management, and what strategies might they employ to protect and restore a company's reputation?
2. **What key skills and qualifications should one look for when hiring a public relations consultant to ensure they can effectively manage a company's communication strategy?
4. **How does a public relations consultant handle crises or negative press for a client, and what strategies are employed to mitigate potential damage?
3. **What skills and qualifications are generally required to become a successful public relations consultant, and how can one develop these competencies?