What are the differences between B2B (business-to-business) and B2C (business-to-consumer) marketing copy, and how does a copywriter approach each?

What are the differences between B2B (business-to-business) and B2C (business-to-consumer) marketing copy, and how does a copywriter approach each?
Admin on July 06 2025 at 05:24 PM in Marketing copywriter
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