- Understanding the tools they use can give you an idea of their technical expertise and how they leverage technology to enhance SEO efforts. 5. **How do you measure the success of an SEO campaign, and what metrics do you prioritize?

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- Understanding the tools they use can give you an idea of their technical expertise and how they leverage technology to enhance SEO efforts. 5. **How do you measure the success of an SEO campaign, and what metrics do you prioritize?