2. **How can a public relations consultant help a company in crisis management situations, and what strategies do they commonly employ to handle such scenarios?
3. **What qualifications and skills are typically necessary for someone to succeed as a public relations consultant, and how do these compare to other communication roles?
4. **What is the importance of media relations in the work of a public relations consultant, and how do they effectively build and maintain relationships with journalists and media outlets?
5. **How do public relations consultants measure the success of their campaigns or initiatives, and what metrics are most commonly used to evaluate their effectiveness?
What are the important skills and qualities to look for when hiring a public relations consultant to ensure successful media relations and brand positioning?
What is the typical process that a public relations consultant follows to conduct media training for company spokespeople and ensure effective communication with the press?