How do public relations consultants measure the effectiveness of their campaigns and initiatives, and what metrics are most commonly used in this evaluation?
What specific services does a public relations consultant typically offer to their clients, and how do these services help in building a brand's image?
How does a public relations consultant measure the success of a PR campaign, and what key performance indicators (KPIs) are commonly used in the evaluation process?
In what ways can a public relations consultant help a company manage a crisis, and what are some examples of effective crisis communication strategies?
What role does a public relations consultant play in media relations, and how can they effectively maintain relationships with journalists and media outlets?
How has the role of a public relations consultant evolved with the rise of digital media, and what new challenges and opportunities does this present for PR professionals?