What is the typical process that a public relations consultant follows to conduct media training for company spokespeople and ensure effective communication with the press?
What are the important skills and qualities to look for when hiring a public relations consultant to ensure successful media relations and brand positioning?
5. **How do public relations consultants measure the success of their campaigns or initiatives, and what metrics are most commonly used to evaluate their effectiveness?
4. **What is the importance of media relations in the work of a public relations consultant, and how do they effectively build and maintain relationships with journalists and media outlets?
3. **What qualifications and skills are typically necessary for someone to succeed as a public relations consultant, and how do these compare to other communication roles?
2. **How can a public relations consultant help a company in crisis management situations, and what strategies do they commonly employ to handle such scenarios?
