**What specific skills and qualifications should a competent public relations consultant possess?
What strategies do public relations consultants use to build and maintain relationships with key media contacts and influencers?
How can a public relations consultant help a company manage and recover from a crisis situation?
What are the primary differences between an in-house PR team and hiring an external public relations consultant?
How does a public relations consultant measure the success of a PR campaign, and what key performance indicators (KPIs) are typically used?
What specific skills and qualifications should a public relations consultant possess to be effective in their role?
What are some of the most common challenges faced by public relations consultants, and how can they be addressed or mitigated?
How important is media relationship management in public relations consulting, and how do consultants cultivate these relationships?
What strategies do public relations consultants use to effectively manage a brand's reputation during a crisis?
How does a public relations consultant measure the success of a PR campaign, and what metrics are commonly used?
